About Apostle Islands Cruises
Superb Service
Superb Sights
Excellence Since 1966
The Only Authorized Concessioner of the National Park Service in Apostle Islands National Lakeshore
Apostle Islands Cruises is a locally operated company offering a variety of scenic boat tours and shuttles throughout the Apostle Islands National Lakeshore.
Our mission is to provide guests with an exceptional experience that highlights the natural beauty, rich history, and unique character of this remarkable region.
Learn more about Apostle Islands Cruises below!
About Apostle Islands Cruises: Our History
Apostle Islands Cruises was founded in 1966 by Laurie Nourse Sr.. He started the business with the old wooden ferry boat Gar How I — and a dream of sharing the beauty of the Apostle Islands with others.
The idea first took root in the 1940s, when Laurie and his wife, Grace, started serving coffee and pie to tourists fresh off of fishing tug boats. By 1946, the couple expanded their net house into a dining room large enough for a hundred people. Laurie used to radio lunch orders to Grace, who had meals ready when the boat arrived back in Bayfield.
Dave Strzok purchased the company in 1976, who then expanded the outfitter to include 5 boats. In 2009, it was purchased by Daniel Boucher and John Madigan, the current owners, with the aim of investing to further improve guests’ experiences.
Over the years, Apostle Islands Cruise has grown to become the largest tour operator in the Apostle Islands. We now have a fleet of boats that can accommodate up to 700 passengers a day. We offer a variety of experiences, including sightseeing cruises, lighthouse tours, and camping & hiking shuttles.
Our Mission
Our mission is to provide guests with an unforgettable experience showcasing the natural beauty and rich history of the Apostle Islands National Lakeshore.
We are dedicated to ensuring a safe, welcoming, and enjoyable experience for everyone who comes aboard.
Our Values
We believe the Apostle Islands are a special place that should be preserved for future generations. To help achieve this, we provide our guests with knowledgeable and experienced staff, safe and comfortable boats, and a variety of tours and activities to enjoy and explore this remarkable area.
Our Commitment to Safety
Safety is our top priority. We maintain a strict safety policy, and all of our staff are trained in first aid and CPR. Each of our vessels is equipped with essential safety gear, including life jackets, fire extinguishers, and radios, to help ensure a safe and secure experience for all guests on board.