About Apostle Islands Cruises

Superb Service

Superb Sights

Excellence Since 1966

The Only Authorized Concessioner of the National Park Service in Apostle Islands National Lakeshore

Apostle Islands Cruise is a locally operated business that offers a variety of boat tours and shuttles in the Apostle Islands National Lakeshore. Our purpose is to provide our guests with an exceptional experience of this unique region’s natural splendor and compelling history. Learn more about Apostle Islands Cruises below!

About Apostle Islands Cruises: Our History

Apostle Islands Cruises was founded in 1966 by Laurie Nourse Sr.. He started the business with the old wooden ferry boat Gar How I — and a dream of sharing the beauty of the Apostle Islands with others.

The idea first took root in the 1940s, when Laurie and his wife, Grace, started serving coffee and pie to tourists fresh off of fishing tug boats. By 1946, the couple expanded their net house into a dining room large enough for a hundred people. Laurie used to radio lunch orders to Grace, who had meals ready when the boat arrived back in Bayfield.

Dave Strzok purchased the company in 1976, who then expanded the outfitter to include 5 boats. In 2009, it was purchased by Daniel Boucher and John Madigan, the current owners, with the aim of investing to further improve guests’ experiences.

Over the years, Apostle Islands Cruise has grown to become the largest tour operator in the Apostle Islands. We now have a fleet of boats that can accommodate up to 700 passengers a day. We offer a variety of experiences, including sightseeing cruises, lighthouse tours, and camping & hiking shuttles.

Our Mission

Our mission is to provide our guests with an unforgettable experience of the natural beauty and rich history of the Apostle Islands National Lakeshore. We are committed to providing a safe and enjoyable experience for everyone.

Our Values

We believe that the Apostle Islands are a special place that should be preserved for future generations. To do so, we provide our guests with knowledgeable and experienced staff, safe and comfortable boats, and a variety of tours and activities to choose from.

Our Commitment to Safety

Safety is our top priority. We have a strict safety policy in place, and all of our staff are trained in first aid and CPR. We also carry a variety of safety equipment on board our boats, including life jackets, fire extinguishers, and radios.